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Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of St-Tropez in the 1970s. Season after season, Vilebrequin promises elegance on vacation, passing on a lasting idea of casual charm, from father to son and mother to daughter.

Somewhere on the road from Nîmes to St-Tropez, Yvette and Fred met, fell in love and opened their very first store. The year was 1971. Yvette had spent most of the 60s chasing down the latest fashions for her yé-yé-mad friends. Fueled by his love for motor racing, Fred had been busy seeing the world as a Formula 1 reporter.

As he hurried back to get the girl, a wave of freedom was on the horizon. The French Riviera look tended to be short and fitted, but Fred wanted to pull out all the stops for Yvette. Fred was ready to debut his Moorea trunks on the sands of St-Tropez. Stars and friends instantly wanted in. Yvette took no convincing. There was no stopping them.

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