Our "Snapper Rock" sits in an area of water in the Bay of Islands, New Zealand famous for its sailing, surfing, boating, and swimming.  Everyone who loves water has their very own Snapper Rock somewhere in the world!

We ensure that our swimwear has the functionality that parents want in the colors and styles that kids want to wear.  Our swimwear is rated UPF50+ which means it blocks 98% of all harmful UVA (aging rays) and UVB (burning rays).  The sun protection comes from the weave of the fabric (no nasty chemicals are added).

Our fabrics are lightweight, breathable, and quick drying without compromising on style.