O bag is a dynamic, forward-thinking brand. It was founded and built on the success of its eponymous modular and totally customizable bags made in XL Extralight® , an innovative ultra-lightweight material that has turned O bag products into true cult items. O bag has been present on the market for 10 years and is acknowledged as the leading brand for customization. Today the product range extends from bags to watches, sunglasses to footwear and even the home line, which includes lamps and food storage containers created in collaboration with Guzzini. O bag is a brand that’s rooted in design, and today an established fashion name. It’s loved across the board by all generations, who appreciate the opportunity to create and express their own style.