In 1971, Fred Prysquel, photographer and automobile journalist, sketches and cuts out the swimsuit of his dreams from a paper table cloth in a well-known Saint Tropezian café. Inspired by the swimsuits of surfers at the time, he creates a longer boxer-short style much different than the shorter and fitted swimsuits of that period. Designed from spinnaker cloth, this new swimsuit was bright, original and designed to dry quickly in the sun. It was an instant hit in the small boutiques along the beaches in Saint Tropez. It was then that the model known as the Moorea became the brand’s signature suit.

Soon after, Vilebrequin recognized its customers’ youthful energy and dedication to family values and experiences; this led to the 1995 launch of the Father and Son concept, expanding the range from men’s to boys starting at 6 months old. This father-son bond brought a new dimension to Vilebrequin as it took on family values. Much more than a passing fad, the enthusiasm for this range is high and has become a tradition for Vilebrequin clients globally.

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